[email protected] wrote an interesting post today on
Here’s a quick excerpt
X Factor judges could have mugs marked ‘Your ad here’?
A new analysis of paid product placements, which have been legal on UK television since February 2011, shows that it hasn’t generated all the powerful stream of new revenue the industry had been hoping for. Worse, the technique is in danger of destroying a previously successful industry.…
Read the rest of this great post here