7 in 10 Mobile Users Conduct at Least One Web-Based Activity Using Only Mobile, According to Latest Mobile Survey

[email protected] wrote an interesting post today on
Here’s a quick excerpt
A recent mobile survey conducted by Prosper Mobile Insights™ included 331 smartphone and tablet users from the SSI Panel who completed the survey on their devices. The survey was collected from 6/19 – 6/22/12. 160 respondents were male while 171 were female, and the average age of the sample was 47. Margin of error is 5.4%. The analysis reveals that many Mobile Users only use a mobile device to check their email or conduct an Internet search, and this drift away from laptops and larger screens will cause a challenge for retailers trying to reach mobile consumers with advertisements. Video could be one solution for seizing the attention of these consumers.
(PRWeb July 03, 2012)
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