Focus groups are for mugs

[email protected] wrote an interesting post today on
Here’s a quick excerpt
Unfortunately your product doesn’t work
Something for the Weekend, Sir?  Journalists can be a contrary lot and IT journalists are no exception. Whatever we get asked to test and review, we’re never really happy with it. But that’s OK because the manufacturers and their PR companies, and often the readers too, are never happy with what we write either.…

Read the rest of this great post here