The Sociolympics: Though TV Still Main Viewing Device, Online Engagement & Social Media Play Big Role During Games

News Sources wrote an interesting post today on
Here’s a quick excerpt
With smart phone and tablet ownership rising and the London 2012 Olympic Games being touted as the “the first social Olympics,” a study conducted by Newport, RI agency Performance Research and online panel company uSamp finds that while Americans still mainly use televisions — not computers or smartphones — to view the Games, Olympics-related online engagement and social media usage have been notably high this season.
(PRWeb August 09, 2012)
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